«Weana G'schichten» (Viennese Tales) illustrates the mobile «Lifestyle 3.0» by means of blueprints of location based social tools, exemplified for the city of Vienna. They focus on realistic scenarios which are embedded within existing communicative ways of live.

The Viennese «Backing Expert Club» tries out new location based ways of passing on knowledge. The service «Viennese Song» is a location based album, inviting users to map their self-produced songs. And the citizens of a neighborhood publish snapshots of their everyday-life on the spot on the «Virtual Neighborhood Album». This way they write their own everyday history in a bottom-up fashion.